The Beginning of the End
Don’t let the dramatic title of this entry trick you into thinking it’s some reference to the apocalypse (which thankfully didn’t happen yet). It’s rather an announcement of hope and refers to One’s updated campaign pitch: “The Beginning of the End of Aids,” which ultimately tries to eradicate death by AIDS and sustain life.
For this campaign, One has partnered with Zach Galifianakis and the creative team at Funny or Die to bring attention to the cause. “Of course, everyone knows there’s nothing funny about this disease, but humor can be an extremely effective tool in raising awareness and inspiring action and we’re thrilled to be working with Zach and Funny or Die on this campaign,” Michael Elliott, CEO of ONE claimed.
(Whenever I think of Zach Galifianakis, I can’t help but to think of the turtleneck “Dickey” from the movie Dinner With Schmucks)
So what’s this new policy all about?
“Renewing Momentum in the fight against HIV/AIDS
ONE has always been an ardent supporter of the fight against AIDS, advocating for the creation of innovative delivery mechanisms such as the President’s Emergency Fund for AIDS Relief (PEPFAR) and The Global Fund for AIDS, Tuberculosis, and Malaria. ONE continues to advocate for a world in which HIV transmission is halted and there is universal access to treatment for those in need. While the achievement of those goals remains some years off, the achievement of specific interim goals by 2015 can drive momentum. These goals include:
1. Virtually eliminate mother-to-child transmission: an AIDS Free Generation by 2015
2. Accelerate access to treatment: 15 million people on ARVs by 2015
3. Implement innovative prevention strategies to stop new infections
Though these goals are ambitious, they are all measurable and achievable. Critically, to bend the curve of the AIDS pandemic, they cannot be achieved in isolation from one another or by only a handful of donors. Only when achieved in parallel—through the broad support of donors, African governments, organizations, and the private sector—will the beginning of the end of AIDS as a pandemic be real.”
2012: Fighting for the beginning of the end of aids. (n.d.). Retrieved from http://www.one.org/c/us/policybrief/4244/
I realize it’s
a little too early to think about new year’s resolutions for 2015, but this policy sounds like a darn good one. And I sure hope for a happier ending (or should I say unshakable discipline and determination) than the gym/diet resolutions…