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The Beginning of the End

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The Beginning of the End

Don’t let the dramatic title of this entry trick you into thinking it’s some reference to the apocalypse (which thankfully didn’t happen yet). It’s rather an announcement of hope and refers to One’s updated campaign pitch: “The Beginning of the End of Aids,” which ultimately tries to eradicate death by AIDS and sustain life.

For this campaign, One has partnered with Zach Galifianakis and the creative team at Funny or Die to bring attention to the cause. “Of course, everyone knows there’s nothing funny about this disease, but humor can be an extremely effective tool in raising awareness and inspiring action and we’re thrilled to be working with Zach and Funny or Die on this campaign,” Michael Elliott, CEO of ONE claimed.

Watch video here

(Whenever I think of Zach Galifianakis, I can’t help but to think of the turtleneck “Dickey” from the movie Dinner With Schmucks)

Turtleneck Dickey

So what’s this new policy all about?

2012: Fighting for the beginning of the end of AIDS

“Renewing Momentum in the fight against HIV/AIDS

ONE has always been an ardent supporter of the fight against AIDS, advocating for the creation of innovative delivery mechanisms such as the President’s Emergency Fund for AIDS Relief (PEPFAR) and The Global Fund for AIDS, Tuberculosis, and Malaria. ONE continues to advocate for a world in which HIV transmission is halted and there is universal access to treatment for those in need. While the achievement of those goals remains some years off, the achievement of specific interim goals by 2015 can drive momentum. These goals include:

1. Virtually eliminate mother-to-child transmission: an AIDS Free Generation by 2015

2. Accelerate access to treatment: 15 million people on ARVs by 2015

3. Implement innovative prevention strategies to stop new infections

Though these goals are ambitious, they are all measurable and achievable. Critically, to bend the curve of the AIDS pandemic, they cannot be achieved in isolation from one another or by only a handful of donors. Only when achieved in parallel—through the broad support of donors, African governments, organizations, and the private sector—will the beginning of the end of AIDS as a pandemic be real.”

2012: Fighting for the beginning of the end of aids. (n.d.). Retrieved from

I realize it’s a little too early to think about new year’s resolutions for 2015, but this policy sounds like a darn good one. And I sure hope for a happier ending (or should I say unshakable discipline and determination) than the gym/diet resolutions…

One - The campaign to make poverty history


One Comment

  1. Carlos says:

    GREAT cause. Especially the goal of ending mother to child transmission, something so prevalent in Africa. HIV must be eradicated, but I doubt Big Pharma in the U.S. wants us to find the cure? Why, when they can profit with the ultra-expensive medications they give to HIV-positive people here? Between my freshman and sophomore year in college, I did the Honors Premedical Academy in Houston and did rotations at the Veterans Affairs Hospital with Dr. Maria Rodriguez, an infectious disease specialist, also specialist in HIV/AIDS. She had patients with upwards of 50 medications! I was shocked.

    Also wrote a paper after my experience there…I’m pretty sure it’s archived somewhere in my mother’s house, so if I can find it I’ll share it with you.

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