When the founder of Vincistar registered the V-hand trademark worldwide in the early 80s, he desired for the apparel and leather goods brand to embody people’s ambitious pursuit of victory. The first five letters “Vinci” were derived from the Latin word vincere, meaning “to conquer,” and in combination with the last four letters, Vincistar has acknowledged and represented the people fearlessly embarking on the journey leading up to victory complete of all the trials and tribulations. As Winston Churchill once stated: “Success is the ability to go from one failure to another with no loss of enthusiasm.” And that’s exactly the spirit we’ve encouraged for over three decades through worldwide distribution of Vincistar products branded with the “Spirit of Victory & Peace.”
For the next couple of decades or so, we’d like to change directions a little. We’ll continue to cheer on the people living by the spirit of never giving up, who get up every time and run the entire race, but we’d like to show more of the journey itself. We want to start shining the light on the creative, innovative and groundbreaking ways in which individuals and organizations are shaking things up a little (or a lot) and contributing to their community. Victory is where we share their legacies characterized by a contagious strive to induce a chain reaction and ultimately bring change for the good.
In Gems, you will find our treasures – one of a kind pieces that made our hearts skip a beat (or two). It’s also a place where we leave it up to you to interpret, hopefully be inspired and encouraged, and/or just be at peace enjoying the visuals.
Long story short, through ShiningVincistar.com we aspire to inspire. All in hopes of igniting a spark in people’s hearts to step closer to becoming the change they wish to see in the world. And really, we just want to share with you the things that moved us, because shared joy is a double joy, no?